Industry Expert & Thought Leader

Marketing professional with over 20 years of experience in digital and retail media, specializing in managing international teams and developing integrated global marketing strategies. Strong expertise in AdTech, media planning, digital transformation, and business development, with a deep passion for innovation and operational efficiency.

As Founder & CEO of Retailor Media since September 2023, Sara leads Italy's first Retail Media Network, an innovative startup transforming the retail landscape through advanced advertising technologies.

About
Sara Buluggiu

Donna sorridente con occhiali, capelli castani, indossa un top nero e una gonna lunga nera, con tatuaggi su braccia e un lungo collier con medaglione a forma di drago.

Core Competencies

Un bersaglio con un motivo a cerchio e uno sfondo scuro.

Leadership & Team Management

Managing international teams (100+ FTEs across 20 countries) with focus on growth and autonomy

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Global Marketing Strategy

Development and implementation of integrated global marketing plans and digital transformation

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AdTech & Digital Innovation

Advanced advertising technologies, programmatic ecosystems, and media monetization

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Business Development

Strategic partnerships, client acquisition, and revenue optimization across international markets

Career Highlights

September 2023 - Present

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Founder & CEO

Retailor Media

Founded Italy's first Retail Media Network, transforming the retail landscape through advanced advertising technologies

September 2022 - June 2023

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VP Global Publisher
Development

MGID

Led global publisher department with 100 FTEs across 20 countries, overseeing budgeting, acquisition, and operations

June 2018 - June 2022

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Managing Director

Magnite

Managed operations in Italy, Spain, and MENA with team of 10 FTEs across 3 countries

August 2014 - June 2018

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Sales Director

Rubicon Project

Led business development across Italy, Spain, Greece, Turkey, Israel, and MENA

Education & Credentials

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Bachelor's Degree

Italian Literature, Specialization in Communication

Bachelor's Degree in Italian Literature with Specialization in Communication from Università Cattolica del Sacro Cuore, Milan (2002)

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Course Leader - NABA

September 2016 - Present

Course Leader at NABA (New Academy of Fine Arts) since 2016, teaching Master's courses in Creative Advertising on digital marketing and creative communication

Speaking & Teaching Experience

Sara is a sought-after international speaker and educator, delivering keynote speeches at major industry conferences across Europe. As a Course Leader at NABA since 2016, she trains the next generation of marketing professionals. She is also a Member of IAB (Interactive Advertising Bureau) and the Italian Chapter of IAA.

Donna con giacca nera che parla al microfono durante una presentazione, con uno schermo grande dietro di lei che mostra testo e grafici in italiano.
Donna in piedi davanti a un pubblico durante una presentazione, con schermo che mostra un diagramma e testo in spagnolo, in una stanza con grandi finestre e vista sulla città.
Una donna in piega elegante sta dando una presentazione in una sala decorata con tendaggi dorati. Sullo schermo dietro di lei si legge 'Demand Manager Breakfast Milan' con il logo 'Rubicon Project'. C'è anche un banner con lo stesso logo sulla sinistra.
Due persone sul palco, una donna con un abito floreale e un uomo in giacca scura, che interagiscono durante un evento.

Professional Memberships

IAB - Interactive Advertising BureauI | AA - Italian Chapter

Languages

Italian (Native) | English (C1) | Spanish (B2)